With the emergence of female leaders and the rise in the proportion of women in higher education, how far do you think we are from equal rights?

The gradual progress of society towards inclusion and equal rights is taking place.

Since the 20th century, more women than men have graduated from college, and the percentage of female managers in Fortune 500 companies has risen to 10 percent, and other data show that we are getting closer to our goal.

Numbers speak, let's further look at how the imagination of equal rights has become a real occurrence in society through more data and surveys!

(Gaying in the same field: 2023 women's current situation: LinkedIn report found that only 30% of female executives in enterprises have no significant changes in the past 7 years)

1. "Barbie", Thales, and Beyoncé show the potential of women to create economic value

When it comes to women-related works in 2023 that will create impressive box office results, the movie "Barbie" and singers Taylor Swift and Beyoncé may be your answer.

Beyoncé's Renaissance tour became the highest-grossing R&B tour ever, Thales' era tour is expected to bring in more than $5 billion in U.S. spending, making it the largest tour in history, and Greta Jevi's Barbie broke Warner Bros.' box office record for the past 100 years with $1.4 billion.

The power of women to create economic value has entered the public eye for all to see.

(Guess what: What is Thales' economics?) Why is Thales' economic benefits comparable to those of the Olympics?)

Photo: Thales IG

Second, the degree of women's economic independence and total assets have increased

According to a 2020 study by McKinsey & Company, a management firm, young women are taking control of their finances, and the number of married women making financial and investment decisions has increased by 30% in five years, indicating that women's control over their finances is increasing.

In addition to the increase in economic independence, the total amount of assets held by women is also growing. The same study showed that 45 per cent of heterosexual marriages had women earning the same or higher than their husbands. According to the U.S. Bureau of Labor Statistics, the labor force participation rate of women between the ages of 25 and 54 reached a record high of 77.8% in the summer of 2023.

Photo by Ron Lach on Pexels

Third, women are super consumers and have more influence on the economy than ever before

The growth of women's spending power has not only reshaped women's lives, but also has a profound impact on the entire country. Sallie Krawcheck, CEO of Ellevest, a women's investment platform and a former Wall Street executive, said that women control more assets than in the past and could change the world.

She cites brands like Skims, SHEIN and Savage x Fenty as examples of how these multibillion-dollar beauty and fashion brands have grown in recent years thanks to female consumers, who in Sallie Krawcheck's eyes are the modern female consumer.

Photo by Andrea Piacquadio on Pexels

Fourth, female entrepreneurs are expected to harvest growth in 2024

In the past, women entrepreneurs often faced the challenge of questioning their ability to start and expand their businesses. After the new crown epidemic, some companies have expressed concerns about inflation and economic recession, but female entrepreneurs are optimistic about 2024 and are expected to achieve significant growth.

The 2023 Women and Minority-Owned Business Report released by Bank of America also shows that the majority of female business owners expect their revenues to grow over the next 12 months and remain confident in a potential recession.

Photo by Zois Fotis on Pexels

5. Growing female influence

With the popularity of online platforms, the market belonging to the creator economy is expanding year by year, and according to Citigroup, the size of creators is expected to reach $74 billion by 2024. According to Collabstr's  2023 influencer marketing report, 77% of these self-media operators monetize their content, while only 23% are men.

"People tend to seek advice from influencers," said Christine Benz, director of retirement planning at financial services firm Morningstar, adding that the above data shows that in this wave of content monetization, it can be expected that women will have the opportunity to have more say and influence more audiences.

The five major women's data in 2024 not only depict the marks we have stepped on the road to equality, but also the occurrence of flesh and blood, and at the same time witness our efforts and progress in the pursuit of equal rights in recent years.

While inequality has not yet been completely eliminated, we are already on our way and some changes are already happening.