In the logic of both success and failure, we seem to have often overlooked the "other success" that the "unexpected" may bring.

Yesterday morning, the Dragon Smile Race , hosted by the Foundation, shared the experience of my 12-year experience with the 15 student teams selected for the final, and answered many of their questions about entrepreneurship.This is a topic that I have written many, including " Failed, what to do ", " We want to avoid failure" and " Success and failure ", and so on today, so we don't go on with it.

What I want to talk about is how many people care about it, and that is how to gradually find success in the failure.I actually wrote a lot of on this subject, but I suddenly thought about it last night, talking so much, it could have been done with a very simple four words, that is:

The logic is simple: If you look at it, most of the success is in the direction of A —. — For example, Viagra was originally developed to treat heart disease, but it was not a clinical trial to prove that it was not good after eating, and had a magical side effect.Similar stories have the history of the Growth Enterprise, and again , and 3 , and I think that's enough to prove Success, and in most cases, there's no way to make it.Now that is the case, why don't we just give up, in turn, to create something that leads to success, that is, those "accidents"?

do you mean?

My observations found that, when making a product attempt, especially the first group of businesses, they tend to be overly focused on making the product succeed, putting all of its energy on it, and then falling into the "linear thinking" problem.Their eyes and ears are gradually closing up, so they can't see the other signs of the market. At that time, the "accidents" that could have occurred would have vanished.This is actually like the "lucky " symptoms that were written before, so much so that you focus on one goal, and you become a misfortune.

do I improve?

In order to improve this situation and improve the chances of success, then we should change it to the "manufacturing accident" model.First of all, you have to try, and within the scope of capacity, every idea of idea gives it a chance to do a lot of small attempts, not to get into a long, long term product too soon.And again, you have to be vigilant, gather all useful signals in every little try, to help you find those possible surprisals.In other words, if you make a big product for six months, you get an opportunity to bump into an accident, and then you get 24-week small product, and you get 24 chances, and you get a lot more than that.

And even if you have found Product-Market Fit , entering a mature scale of scale, you can give your team some free time to discover accidents and improve efficiency.For example, the Slideshare engineer wrote a luncheon robot, and accidentally discovered that it would waste a lot of time thinking about where to eat.A "code deployment bell" was installed in the office, and unexpectedly found that this could effectively reduce communication problems, and then came up with a good tool that could be used to inform people of pay-per-view costs as well as motivate morale.

That is to say, all entrepreneurs, starting today, don't blindly pursue success. Before that, let's make more accidents.