There are some British industries providing grounds for optimism about how the motherland will be grinted by an increasingly inclined world in which to eat.The recently wealthier foreigners are eager for Britain's strengths: higher education, financial services, and public entertainment.Another strong (though often undervalued) is fashionable: Britain is proud to be proud of its influential street stylist and dynamic chains of clothing, such as Top Shop, as well as Burberry, for example.
Burberry, 155, on 18 January, announced its revenue of Pound480 million ($777 million) in the last quarter of 2010, 27 % more than in the same period in 2009.Strong growth in sales in Asia was the main reason (about £ 150 million, 68 % higher than in 2009).Burberry recently bought 50 branches in China that were originally run by franchisers, and plans to open more homes.Latin America is another key growth area, with both Brazil and Mexico opening new centers of free goods.In fact, only a few of the Burberry branch stores, the largest customers in the UK, are also foreign tourists.
This is not surprising at all, and many of the manufacturers of famous brands have benefited from the affluence of Asia.But Burberry's stories are more interesting than many luxury brands.As it is in the backyard of Burberry, it is continuing its efforts to retain its reputation.
This was to start in the 1980s, when British football fans were traveling to European metropolises to watch the game and fell in love with the local fashions.They took these clothes home by their means: Lacoste's Polo shirt, Sergio Tacchini's sweater, Fila Shoes, etc.The emergence of the so-called "Casual" trend has since emerged: a culture of refinement and refinement in the football field, before the rise of the "Metrosexual" wave, the working class men began to become obsessed with their clothes.The popularity of the popularity of leisure has brought Burberry to the attention of the past. Burberry has only been the top manager of the past to play golf and gradually become a hobby of all.
But in the early 2000s, Burberry's unique chessboard design became the trademark of the Chav group, and Chav generally referred to the unborn white male working class.The gatehouse and taxi drivers have learned to directly reject the young men wearing the Burberry hats and the Burberry jackets.When the soap opera star Daniella Westbrook was photographed with photographs of Burberry decorated with her, daughter, and baby carriages, Burberry's reputation had fallen to the bottom.
Burberry, however, is working hard to counterattack, and its unanticipated new customers are also very low-key.Chessboard patterns are increasingly understated, and Burberry has been hurt by the cheap sales of counterfeit goods by pirates.To appeal to the leaders of the fashion world, Burberry has introduced more bold designs (Burberry has traditionally been more adept at the weary coats and other classical models).Most of these changes can be attributed to the two American women, the current CEO, Angela Ahrendts, and the former CEO Rose Marie Bravo.
In the UK, Burberry has undergone major adjustments, but abroad, it is still a non-tarny-tainted appearance.Foreigners continue to think that Burberry was the costume of Sir Ernest Shackleton, the former Irish Antarctic explorer, in the event of adventure, rather than an unintellegged label of the subculture.Modern economic society and technology have allowed consumers in China, Brazil, and the United States to buy London's clothing, but it has not been easier to understand the subtle differences in cultural differences in the country.Burberry may become more difficult to transform if Burberry's Chav exploits are to be spread out of the country.Burberry has benefited from globalization, as well as the limits of globalization.
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Original source: The Economist
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