In recent years, there have been a number of surveys for women, including the world's most powerful women, the time, and the 50 most influential women of the Year, published annually by the "Rich Man" (Forbes). The data show that women are no less capable and intelligent than men, and that women can become international political leaders and occupy a seat in the economic, medical and other fields. The status of women, in theory, does have a significant upward trend, and we are optimistic that this is a good thing. But whether the media or these authoritative organizations, their findings, often inadvertently put everyone to "hypnosis", let people only see women in the status of the ideal and beautiful side. Sometimes, what the eye sees is not necessarily true, but the dream bubble behind, in fact, there are a large number of women, whether in the economy, education, Gender relations , or health level, still mired in the fate of the quagmire. Women who have a pivotal role in the international world are always a minority, and the issue of sex discrimination cannot be easily dispelled even today. ( extended reading: Want calculus or gender consciousness?) )

The power of a woman may not be big enough, but the influence of a group of women is more than that. The UN woman (U.N Women), under the auspices of the United Nations, is a women's empowerment organization designed to promote gender equality and women's rights. Their sub titles are called: gender equality and the empowerment of women (the United nations Entity for Gender Equality and empowerment). The organization was established by the United Nations General Assembly to bring together four independent women's staff units, creating a new unit of integrated technology and policy. Since its establishment in 2010, it has played a key role in the promotion of women's rights and interests around the world.

The UN woman, U.N. Women), in collaboration with Ogilvy Advertising (Ogilvy & Mather), showcases a series of graphic advertising campaigns that are quite shocking and are expected to further eradicate gender discrimination. They took advantage of Google's most popular feature < search engine > (Google search) to present an international view of the unequal views of modern women. They selected a number of keywords such as "Women should be", "women should not", "women do not/can't", "Women need" and other key words, and then the search function automatically complement the keyword interception. Poster design, but also deliberately put the search engine placed in the mouth of women, with different ethnic women's eyes, it really makes people feel a rough and helpless. Now, let Womany show you what Google search has to look for, shocking and paradoxical answers.

Woman, you should not

After Google Search, the words "women should not" (Women shouldn ' t) , after the beginning, the following words appeared (U.N. Women the Google search on the time is 2013. 09.09):

  1. Women should not have rights.
  2. Women should not vote.
  3. Women should not work.
  4. Women should not practise boxing.

We expect to see (under White) in Google Search:

Women should not continue to suffer from gender discrimination.

Since the Google search algorithm is constantly adjusting, in 2013. 10.20 of the latest search, also appears the following keywords:

  1. Women should not work.
  2. Women aren't supposed to go to college.
  3. Women should not wear bras.
  4. Women shouldn't be cops.

Woman, you won't/can't

By Google Search, the words "women do not/can't" (Women cannot) after the beginning of the following words (U.N) appeared. Women the Google search on the time is 2013. 09.09):

  1. Women don't drive.
  2. A woman cannot be a bishop.
  3. Women can't be trusted.
  4. Women can't speak at church.

We expect to see (under White) in Google Search:

Women cannot accept these established views.

Since the Google search algorithm is constantly adjusting, in 2013. 10.20 of the latest search, also appears the following keywords:

  1. Women can't take care of everything.
  2. A woman can't find a good husband.
  3. Women don't look at maps.
  4. Women can't teach men.

Woman, you need

After Google Search, hit the "Women need" (Women need to) the beginning of the keyword, the following words appeared (U.N. Women the Google search on the time is 2013. 09.09):

  1. A woman needs to be content with her own duty.
  2. Women need to know where they are.
  3. Women need to be controlled.
  4. Women need to be disciplined/regulated

We expect to see (under White) in Google Search:

Women need to be treated and respected equally.

Since the Google search algorithm is constantly adjusting, in 2013. 10.20 of the latest search, also appears the following keywords:

  1. Women need to feel loved
  2. Women need to know more about men.
  3. Women need to shut up.
  4. Women need to be needed.

Woman, you should

After Google Search, hit the "Woman should" (Women should) the beginning of the keyword, the following words appeared (U.N. Women the Google search on the time is 2013. 09.09):

  1. Women should stay home.
  2. Women should be slaves.
  3. Women should stay in the kitchen.
  4. Women should not speak in the church.

We expect to see (under White) in Google Search:

Women should have the right to make decisions for themselves.

Since the Google search algorithm is constantly adjusting, in 2013. 10.20 of the latest search, also appears the following keywords:

  1. Women should be working.
  2. Women should not be preachers.
  3. Women should not join combat troops.
  4. Women should be able to wait.

We have to agree that the current network is like a smaller version of the real world, the voice on the network is indeed its own. Although sex discrimination appears to be gradually softened in OECD countries, the slogan of women's rise is becoming more and more common, but through U.N. Women the results of this show, the issue of gender discrimination is still again the true colours, let people can not help but feel ashamed. U.N Women said that Google's search for the most promising keywords, "Women need equal treatment," has not appeared until now, and there is indeed a long way to go to defend the feminist path . They hope that such advocacy will enable the world to see women again and to respect the voice and rights of more women, and for the next 10 years to achieve gender equality and the goal of finding female subjects. Womany will also strive for the same goal, perseverance ; women, we can (Women could).

For all women, never give up.

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Author: womany Editorial office/Michelle Chang
Photo Source: IBNLive